OTAKU ME

#1 Hobby Destination In The Middle East!

01/

Description

Otaku ME is the exclusive distributor of giant brands like Tamiya and Bandai in the UAE and GCC. Their main goal is to spread and get more people into the plastic model hobby We were tasked with helping to create an online experience that would inform, educate and supply new and existing model makers with the latest and best kits.

Industry

Toys

Location

UAE & GCC

SERVICES PROVIDED

- Ecommerce Consultancy and Technical audit
- Website designs UI/UX
- Responsive eCommerce website development

02/

Requirements

To build a comprehensive and powerful eCommerce platform providing Otaku ME to represent a wide range of their product offerings at the same time offer customers flexible and user-friendly buying experience.

03/

Challenges

Migrating the website from Magento 1 to Magento 2
Develop a unique bespoke concept called Collector Cards that incentive's customers to complete product collections
Develop a cohesive solution to synchronize sales channel of both online and offline stores
Ensure SEO transition of the website without impacting on SEO score
Integration with multiple third-party systems like ERP, Shipping and POS

04/

What we did

Requirement Gathering, Analysis & Planning

Liaising with Otaku ME business team to understand the business needs
Aligning the business needs with IT requirements
Identified third-party integration requirements and carried out technical analysis
Resource mobilization & planning development road-map

Design

Highly engaging, conversion-focused eCommerce website design
Adopted the Otaku ME branding and made it consistent through out the website
Intuitive navigation and seamless customer buying journey
Entire website design workflow connected across the number of product categories

Development

Successfully migrated the website from Magento 1 to Magento 2
Advanced product search engine integration providing great customer search experience
Easy and fast one step checkout ensuring reduced customer abandonment & increase the conversion
Integration with payment gateway for online payments
Cutting-edge reward program implementation to ensure customers feel appreciated and valued
Gamified the customer buying experienced using collection card to earn a gift or reward
Magento Inventory Management made quick, easy and efficient by integrating DEAR system
Seamless integration with Connect POS – a cloud-based POS system
Integration with Aramex shipping and transport service with real-time shipping rate calculation

05/

Outcome

+ 1 %

+ 1

1 .000.000

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