OPTIFASHION

Boutique Luxury Opticians offering
the most exclusive brands

Find your way to #lookunique

Boutique Luxury Opticians offering the most exclusive brands

01/

Description

Optifashion started in the early 80s as a small Italian company with the idea to connect the Eyewear world with the Fashion industry. Optifashion set up partnerships with top luxury and fashion brands such as Dior, Fendi, Chloe, Chopard, Hub lot, Cartier and Ray-Ban.
We were approached to help design and build their ecommerce store trading in the UAE. Our strong ecommerce background and deep understanding of local ecommerce buying habits, ensured delivery of a complete end-to-end solution.

Industry

Fashion – Eyewear

Location

UAE & GCC

SERVICES PROVIDED

Responsive eCommerce website design & development

02/

Requirements

  • Website design & development
  • Showcase the Optifashion product offering in the most appealing way
  • Emphasis on mobile first design
  • Automate business processes by integration with third-party solutions
Challenges

03/

Challenges

  • Create a niche design targeting fashion-conscious customer
  • Developing an omnichannel solution integrated with multiple warehouses & countries and tightly coupled with Odoo ERP system
  • Seamless integration with logistic partner Aramex
  • Creating highly efficient & user-friendly flow for customers to purchase prescription glass and lenses

04/

What we did

Design

  • Design consultancy for conversion-focused eCommerce website design
  • Mobile-first responsive web design layouts
  • Intuitive website navigation with better grouping & categorization of products
  • Visually appealing interactive website designs
  • User-friendly customer journey & purchase processes
Design
Development

Development

  • Ecommerce website development - powered by Magento 2
  • Comprehensive product search & filter algorithm
  • Integration with ADCB payment gateway by Network International for online payments
  • Pre-order solution for pre-launched or upcoming products
  • Integration with Aramex shipping and transport service with real-time shipping rate calculation
  • Advanced inventory management across multiple physical stores - auto synchronization of stock with the online store
  • Customized product purchase workflow for prescription module

05/

Outcome

+ 1 %
  • Taken the award-winning boutique online
1
  • Highly appealing responsive web designs
+ 1
  • Conversion focused & optimized customer journey

Contact Us

Ready to realise your
website design advantage?

We’re here to help you succeed online. We’re always happy to
have a chat about a new project and explore how we can
partner to realise your digital advantage.
Drop us a line