Barbados Tourism

Official website design and development for Barbados Tourism Board

BARBADOS TOURISM

01/

Description

Barbados Tourism Marketing Inc. (BTMI) is a governmental organisation that promotes, assists and facilitates the efficient development of tourism to Barbados. BTMI wanted to launch a website to showcase various promotions, attractions, destinations, experiences, places for stay, etc. which would increase user’s interest to become visitors of Barbados as a holiday destination.

Vsourz and Mirabelle worked in association to provide BTMI with consultation, website design, website development, hosting and campaign maintenance services to create a promotional website that would allow users to browse destination information, research for various items such as events, hotels, etc. make plans on the day by day activities.

Industry

Tourism

Location

Barbados

SERVICES PROVIDED

Responsive Website Design & Development

02/

Requirements

  • Strengthen digital experience
  • Refine information architecture
  • Unique design
  • Provide state-of-the-art technology
  • Enhance user experience
  • Empower staff to engage with users
  • Improve connectivity
Challenges

03/

Challenges

Vsourz and Mirabelle addressed BTMI’s needs by focusing on the most relevant aspects of the user experience and conversion architecture which included:
  • Image enriched layouts
  • Step-guided navigation
  • Categorised information
  • Responsive features

The website needed to have an appealing layout as well as provide a smooth and engaging user experience with multiple images / videos and supports multi-language feature.

04/

What we did

Designs

  • Powerful imagery – focused on compelling images that would attract and inspire the target audience
  • Overlay effects - small additional layers with further information would appear on the top of all the clickable boxes and images
  • Consistent branding – the colors and fonts of the website are branded to be consistent with the corporate identity and contribute to increasing brand awareness
  • Visual effects – box images and letters showing different colors when hovering over to indicate the boxes / phrases are clickable
Designs
DEVELOPMENT

Development

  • Responsive website adapts all of its elements automatically so that its optimally displayed in any device.
  • Megamenu enriched with the images gives a clear idea for the user to navigate to their area of interest.
  • Filters in relevant pages are provided to help the users to navigate in each of the areas easily.
  • Easy registration with simple steps, enabled users to add and update their details easily.
  • Trip planner with easy steps to plan and decide on the itinerary and manage timings.

SEO Activity

  • Performed competitive benchmarking
  • Reviewed existing landing pages and optimised based on the findings as well as shared ideas to create new ones
  • Optimised the Page Title and Meta Description
  • Analysed the data and accordingly shared recommendations based on findings
  • Technical SEO, content marketing, International SEO (Global) & local SEO (Caribbean), Setup for multilingual versions
  • Google Tag Manager and advance Google Analytics setup for better data analysis
PRODUCT DEVELOPMENT

05/

Outcome

+ 1 %
  • State-of-the-art Website Designs
1
  • Increased Visitors
+ 1
  • Improved User Experience
1 .000.000
  • Increased Conversion

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