Cobone
A House of Deals!
The Middle East’s biggest ‘daily deals’ platform
01/
Description
Launched in July 2010 in Dubai, Cobone is the Middle East’s biggest ‘daily deals’, or group buying, site featuring daily deals on the best things to do, see, eat and buy in the UAE and Saudi Arabia.
Industry
Discount offers & deals – multidisciplinary industries
Location
UAE & Saudi Arabia
SERVICES PROVIDED
iOS and Android Mobile App Design & Development
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Requirements
Cobone had a website in place and required a mobile app which enabled the customer with pleasant and seamless experience throughout their journey
03/
Challenges
- 1Building an app that works seamlessly with existing web architecture
- 2Designing & prototyping compelling and conversion focused user experience
- 3Friction-less user journey, throughout the app with support of multiple language
- 4Integration with multiple payment gateways
04/
What we did
Design
- 1Collaboration with Cobone team and identified key design elements to meet the customer expectation and accomplish business goals
- 2Delivered optimal user journey fit for purpose for mobile app consumers, by analysing business objectives and existing learnings
Website Design
Collaboration with Cobone team and identified key design elements to meet the customer expectation and accomplish business goals
Development
- Adopted Agile methodology for rapid delivery of short & long term goals
- Seamless integration with existing backoffice systems
- Multiple payment gateway integration including Apple Pay & Mada
- Implemented various analytics tool to show customer behaviour and analyse the trends
- Integrated with campaign tools for different marketing channel
- Integration with reporting tool
05/
Outcome
+
1
%
Increased Downloads
- Integration with reporting tool
1
Increased Active Weekly users
- Increased Active Weekly Users
+
1
Optimised Conversion Daily Ratio
- Optimised Conversion Ratios
1
.000.000
Integratedwith Apple Pay&Mada
- Integrate with Apple Pay & Mada