Competitor research for competitive marketing campaign

Competitor research for competitive marketing campaigns

Benchmarking your competitors is a crucial part of your business’s marketing plan. Only by understanding your competitors strengths and weaknesses and seeking out differentiated growth opportunities can you truly win in your sector.
Do you know who are your competitors? What your competitors are doing online? Do you know what you should be doing to stay ahead of the game and gain an edge? If not, then our competitor analysis service should be on top of your to-do list and we can help you get there. How?

Finding the Right Competitors

Finding the Right Competitors
Can’t play the game blind! The stepping-stone to competitor analysis is identifying who your direct and indirect competitors are and where they are from.
Finding the Right Competitors
Data Relationship

Competitor Benchmarking

Data Relationship
We dig deep into the competitor data to determine your true competitor. We examine the strategies, what boosts them, how they are taking the market, keywords, traffic, conversions and how you are aligned with your competitor.

Assess the Wins and Losses

Assess the Wins and Losses
After of where you stand against competitors, we use this insight to identify what’s failing and where you can exceed to an edge.
Assess the Wins and Losses
Getting More from the Tools

Getting More from the Tools

Getting More from the Tools
Along with the manual analysis, we use various competitor analysis tools to find out the specific sites you are competing against and the areas where your competitors are standing in front and back from your brand.

How we measure your brand against the competitors

Our competitor analysis approach and strategy will involve a range of actionable, innovative and creative techniques that include qualitative and quantitative research methodologies:
  • Competitor Key Findings, Highlights & Takeaways
  • Brand Monitoring
  • Domain-to-Domain Comparison
  • Page-to-Page Analysis
  • Alexa Rank Insights
  • PageSpeed Insights
  • Content Analysis
  • Organic Traffic Insights
  • Keyword Gap
  • Paid Traffic Insights
  • Organic Keywords Insights
  • Paid Keywords Insights
  • Organic Position Distribution
  • Presence over Internet
  • Backlinking Statistics
  • Local Citations
  • Social Media Presence
Key benefits of Competition Benchmarking

Key benefits of Competition
Benchmarking

Our in-depth competitor assessment program will yield benefits that can be crucial to
  • Understand the Competitive Market
  • Setting a Benchmark Metric
  • Better Targeting Customers
  • Market Potential Forecasting
  • Competitor Pricing
  • Customer Acquisition
  • Market Share
  • Leading to New Ideas
  • Insights to Potential Opportunities
  • Stay Ahead in the Competition
Let Us Figure Out Who You’re Really Up Against and Provide Strategies & Online Marketing  Opportunities to Grow Your Presence.

We will find out the strengths and weaknesses of the competitors, strategies, compare digital presence, benchmark where you are ahead, where you are being beaten and strike the right chord for success.

Drop us a note with your research project today!

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