Keyword research and analysis is the most important aspect and getting this right will put your SEO, PPC, content marketing campaign on the right track. We are a digital marketing company having expertise in keyword research. We start finding keywords with:
Perform in-depth analysis of the website to identify the purpose of business and its targeted audience.
We extend our analysis by examining the entire landscape to produce a wider view. This is done by evaluating the industry trends from the web and online tools.
Once the purpose of business and targeted audience is known we identify a seed keyword and its relevant terms that are base for keyword research strategy.
Review the keywords used by competitors which helps us in gaining an important understanding of industry players. Which ultimately gives us information on what type of keywords to target.
Based on the data gained we use various keyword research tools to build an initial list of keywords considering their search volume, competition along with your brand and target audience. We work through this process until we have a list of keywords that align with your business.
Once the list of keywords has been created it is further refined and improved based of their performance. All this can be done by choosing a mix of keywords from short-tail, long-tail, geo-targeted Keywords, product defining keywords, informational keywords, conversional Keywords and competitor keywords. Finally, the list of keywords to target is created.
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